Monthly Brief: What to Include
Use this checklist before you submit your Monthly Brief. It helps us plan content, offers, and campaigns that match your goals.
Purpose
Your Monthly Brief tells us what to emphasize next month—promotions, events, themes, product launches—so we can plan content that drives results.
What to Include
- Month (YYYY‑MM): which month this brief applies to.
- Content Focus: key themes (education, offers, behind‑the‑scenes, testimonials).
- Promotions/Offers: dates, codes, pricing, landing pages.
- Events/Deadlines: launches, holidays, pop‑ups, webinars.
- Products/Services to Spotlight: links, assets, talking points.
- Brand Notes: voice tweaks, do/don’t rules, sensitive topics.
- Creative Assets: photos/video links (Google Drive preferred).
- Hashtags/Keywords: must‑use tags or local keywords.
Tips
- Short and clear wins. Bullets are perfect.
- Add links instead of attachments where possible.
- If nothing’s changing this month, say ‘No major changes’—we’ll keep the momentum going.